Welcome to The #YourKIndaBrand– a series of posts dedicated to helping you find brands and labels that are similar to the ones you already love and adore. With titbits of history, mystery, and similarities, we run you through a few facets of two relatable brands, thereby introducing you to what might be your new favourite shopping portal. Sound good? Let’s get started! Here’s the 3rd post of #YourKIndaBrand series.
“Yoga is a light, which once lit, will never dim. The better your practice, the brighter the flame”
- K. S. Iyengar, Founder of Iyengar Yoga
Yoga impacts all aspects of our being – mind, body, and soul. Perhaps, that explains its enduring appeal. But to help yoga help you, you must give it your undivided attention, which is a tad difficult if you are focusing on the sweat running down your spine or worrying about the elasticity of your pants while practicing your asanas. That’s why it’s important to dress right for yoga.
Thankfully for us, we have brands that are focused on designing yoga wear to make our lives easier, like the two that we have on our radar today – Lululemon Athletica, an international label, and Proyog, an India-based brand.
Find here the best yoga wear for every one of us from the best of USA and Indian stores
Lululemon started its journey in 1998 in Vancouver, Canada, as a design studio by day and a yoga studio by night. Eventually, in November 2000, it turned into a standalone store, and today, it has a significant international presence. Yoga is at the core of all its designs, but its apparel range is not limited to yoga wear. Over the years, Lululemon has diversified to include yoga-inspired clothing for various kinds of athletic pursuits & its enviable collection of accessories includes mats, headbands, water bottles, and shoes, to name a few.
Launched internationally on June 21, 2015, the first International Day of Yoga, Proyog is a new entrant to the yoga gear market. However, thanks to its innovative designs, the brand has already carved a niche for itself within a short span of time. Proyog’s clothing line is focused solely on yoga and by its own admission designed for the serious practitioners who are looking for the right outfit to enhance their practice.
Though diverse in their origins, both brands are united by their passion for creating the perfect yoga gear. It’s interesting to see how they steer clear of doing things ordinary – be it in their choice of fabric, technology, or range. While Lululemon’s in-house lab has created the super fast-drying, cool-feeling Everlux fabric, Proyog’s trademarked HYPERBREATH fabric, made from organic cotton, is noted for its breathability and elasticity. The best part – both brands craft yoga wear that meets the varied requirements of different kinds of yoga. For instance, if you find different leggings and shorts for Bikram Yoga (a form of yoga performed in a studio heated to 40 C) and Ashtanga Yoga in Lululemon’s range, you will also find prenatal yoga wear among Proyog’s offerings. Both brands include different categories of yoga wear – tops, tights, shorts, & pants but as a bigger and older brand, Lululemon definitely has a broader range of clothing including underwear, socks, scarves, sweater, & hoodies. At the same time you cannot help but laud Proyog’s inclusion of the ‘Dhoti’- the traditional garment from the land of yoga’s origin, albeit in a modern form, in its collection. However, it can do much more in terms of accessories as the brand offers only headbands in this category.
As far as pricing is concerned, Lululemon has the reputation of being a bit expensive. For instance, a pair of high rise tights would cost you $98. But given the fact that Lululemon invests a lot in research & design to craft high-quality clothing, the price shouldn’t hurt. Proyog’s yoga gear too tends to be costlier (Rs. 1,999 for a pair of capris) than other local brands, but if you are looking for performance, you won’t regret paying the dough.
Now let’s have a look at some other similarities between these two Yogawear brands.
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To cut a long story short, both Lululemon and Proyog create yoga gear that ticks all the right boxes. And if your love for yoga runs deep, you’d enjoy shopping from both. So, why not give it a try. Don’t worry about the shipping as we are here to take care of that. Our international shipping charges start at as low as $10. Register for free at https://www.1grandtrunk.com/ and go on a shopping spree!